Years ago, a farmer who owned land along the Atlantic coast constantly advertised for workers to maintain his farm & cattle.
Most people were reluctant to work on farms along the coast, as they dreaded the awful storms that raged the Atlantic, wreaking havoc on the buildings and crops.
Finally, a short thin man, well past middle age, approached the farmer.
“Are you a good farm worker?” the farmer asked him. “Well, I can sleep when the wind blows,” answered the short man.
Although puzzled by this answer, as owner was desperate for help, he hired him.
The man worked around the farm, busily from dawn to dusk, and his master was satisfied with the farmers work.
Unexpectedly, the wind howled loudly one night.
Jumping out of bed, the owner grabbed a lantern and rushed next door to the farmer’s sleeping quarters.
He shook the short man and yelled, “Get up! A storm’s coming! Tie things down before they blow away!”
The short man rolled over in bed and firmly said, “No sir, I told you I can sleep when the wind blows.”
Enraged by the farmer’s response, Owner was tempted to fire him on the spot. Instead, he hurried outside to prepare for the storm.
To his amazement, he discovered that all the haystacks had been covered with tarpaulins. The cows were in the barn, the chickens were in the coops and the doors were barred. The shutters were tightly secured.
Everything was tied down. Nothing could blow away.
Owner then understood what his hired hand meant by his answer “I can sleep when the wind blows.” and he happily returned to bed to sleep while the wind blew.
When what is important is not done when it is still important, then it develops into a crisis.
The word urgency does not exist in the vocabulary of those who attend to what is important when it is still important.
While urgency acts on you, you have to be proactive to act on what is important.